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Don't List Your Home With Anyone Until You Read This!
The specific agent you choose-not just the company-makes all the difference in whether your property sells or not, and affects the net proceeds from the sale. Take a minute to read the following comparison between Monica and Dave Perkal and other agents and you will see all of the extra benefits you receive from THE PERKAL TEAM system.
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| What Some Agents Offer |
What Monica and Dave Offer |
Availability
Once you have listed they contact you occasionally. You can call and leave a message and get a return call, when they are in between appointments, or perhaps not until the next day. |
Availability
Monica and Dave's professional staff THE PERKAL TEAM works strictly for MONICA AND DAVE PERKAL and is available for you Monday through Friday. They are familiar with your property and transaction and can answer questions. Or they can contact Monica and Dave immediately via thier pager or cell phone. Benefit to you: Availability! You can always reach the Perkals. |
Service After Showings
No calls or follow-up after each showing. |
Service After Showings
Monica and Dave provides you with a Client Care Manager (Sellers) who monitors each showing. They request feedback about your property from the showing agent and mail a written report to you every two weeks. In addition, you receive market updates and updates about our marketing efforts towards your home. Copies of ads and flyers are sent to you on a regular basis. Benefit to you: You are kept up-to-date on the marketing of your home. You are not left in the dark but rather are a priority to the Perkals. |
Staff
One agent tries to do everything to manage the sale of your home or they enlist the help of a very limited staff. |
Staff
Monica and Dave have chosen a select group of professionals, each working within their area of expertise, that work exclusively for you and the Perkal team. They watch out for your interests and negotiate on your behalf. Your interests become their goal in order to sell your home quickly, for the most money and with the least amount of hassle. Benefit to you: a team of professionals working for you for the price of one! |
Advertising
The agent may place a classified ad in the newspaper. Their office chooses the media and which homes will be advertised. They may type up a feature sheet, or copy an interoffice form to advertise your home. |
Advertising
Monica and Dave advertises your property in the local publications: Distincitve Homes, Homes and Land Magazine, Variety, the Hollywood Reporter and the Los Angeles Times. Your property is also marketed as well with brochures, flyers, interoffice hot sheets, and more! The Perkals print a feature sheet with a photograph of your home for agents and buyers that view your home. Buyers can also call a 24-hour Interactive Voice Response System that records the call so that we can follow up with details about your home or automatically fax them information. Your property is marketed around the clock! Benefit to you: Your home receives much more exposure and calls are responded to by professional sales people whose goal is the same yours-GETTING YOUR HOME SOLD |
Signage
The agent places a sign in the yard. |
Signage
The Perkals provide you with a sign and a brochure box that is tended to weekly by THE PERKAL TEAM. Your brochure box contains Monica and Dave's Flyer of your property, as does every property that is listed with The Perkal Team. Benefit to you: Your home is advertised in many locations in the area on a continual basis. |
Technology
The agent places your listing in the Multiple Listing Service computer and waits for someone to bring them a buyer. |
Technology
The Perkals advertise themselves and thier innovative real estate system on the Internet so that your property can be selected from an international market as well as locally through the Multiple Listing Service. THE PERKAL TEAM also consistently updates the real estate offices in the Malibu and Topanga area therefore gaining your home top-of-mind recall among the area's top agents. We place your listing on the hot sheet at Prudential so that all agents know the features of your home. Benefit to you: Your home gains maximum exposure to local, regional, national, and international buyers. |
Pricing Your Home
Some agents offer pricing of the home that is too high in order to get your attention and your listing. The agent doesn't usually stand behind the price for very long, eventually relying on drastic price reductions in order to get the home sold. |
Pricing Your Home
Monica and Dave assist you in pricing your property correctly in the beginning. Buyers are precious and overpriced properties drive them to other prospects. The Perkals give you market updates and through feedback adjusts the price on your property only if necessary. Because of the Perkal's knowledge of local and national trends, we can advise you of when and when not to adjust the price. Benefit to you: You receive the highest price for your property in the shortest time with the least amount of hassles. |
Aggressive Sales Attitude
Some agents hope other agents will sell the home for them. They don't aggressively sell it themselves. They don't have enough buyers themselves and don't have the time to show the home. |
Aggressive Sales Attitude
Monica and Dave takes your property directly to the buyer through his dedication to proactive sales. THE PERKALTEAM's telemarketing notifies buyers of your listing. The Perkal's proactive program also includes direct mail . THE PERKAL TEAM holds informative buyer training whereby we match buyers to your listing via our unique computer program. We search for listings meeting each buyer's specific criteria and then set showings for those properties. It is our goal to always show our listings first. We also call the real estate community to see if they have buyers looking for your type of property. Using 1-800 technology we can proactively market your property to buyers who inquire about the features of your property. This allows a professional salesperson to effectively follow through with the inquiry about your property. Benefit to you: Your listing receives aggressive sales attention from an entire staff of professionals with one goal in mind-the sale of your home. |
Aggressive Marketing Plan
The agent may attempt a marketing program, but it is usually short-lived and from the hip. They have no real experience or expertise in marketing. |
Aggressive Marketing Plan
The Perkals and their entire team follow a detailed, aggressive marketing plan. Sales do not happen because of the "idea of the week." It takes detailed planning that is aggressively executed by a professional staff with one goal in mind-the sale of your home. The team follows a yearly business plan, a weekly business plan, as well as a specific business plan just for the sale of your home. At all times each member of the team knows exactly what is happening with each aspect of your transaction. THE PERKAL TEAM offers an organized aggressive plan to sell your home. Benefit to you: We don't wait for things to happen-we make them happen. This type of detailed planning ensures the most money for your home in the least amount of time. No hassles-No kidding! |
Negotiation Skills
Some agents just need to make a sale so they can get paid. They do not negotiate in YOUR best interest-they negotiate in THEIR best interest, a sale. |
Negotiation Skills
Monica and Dave sell a lot of property EACH YEAR. Closing a transaction that is not in your best interest is not in our best interest. The Perkal's clients come back! Our experience and expertise will structure a contract in your best interest, unlike other agents who may learn on the sale of your home. There isn't anything in a real estate contract the Perkals haven't seen or negotiated. We have the ability to solve problems and put together a contract for you that holds up through closing. Benefit to you: You receive the highest price in the shortest time and a contract signed by all parties that goes through to closing. |
Continued Education
Some agents may try to attend a few classes. They often don't network or attend any seminars. |
Continued Education
Monica and Dave attend nearly three times the educational classes that other agents attend. He also networks these classes nationwide. Through the Perkal's extensive networking activities he knows and shares ideas with hundreds of REALTORS® nationwide and locally on a regular basis. This means that relocation Buyers are sent to Monica and Dave continually. Benefit to you: Relocation buyers from across the nation are exposed to your home. One might be YOUR buyer. |
| How do you feel about listing your home with someone other than Monica and Dave now? |
| Selling your home is a huge financial decision. We hope that this information will prove helpful when you select the agent that is responsible for this task, call us for our innovative real estate system and THE PERKALTEAM. |
| What Some Agents Offer |
What Monica and Dave Offer |
Your Agent's Closing Percentage
According to the national average, a typical agent sells a home they have listed 30 percent of the time. Of the contracts they write, only 80 percent continue through to closing. (Will your property be the one they sell or one of the two they do not sell? Will your contract be one that goes through to closing?) |
Your Agent's Closing Percentage
The Perkal's close a high percentage of the properties we lists. This is due to all of the factors listed above and because he has a team dedicated to watching every single due date and each aspect of your transaction through to closing. THE PERKALTEAM calls the mortgage company weekly for updates, communicates with the appraiser, inspector, and negotiates on your behalf. We even work with contractors to mediate all inspection items. The end result is the quick sale of your property for the most money with the least amount of hassle. Benefit to you: Sit back, relax, and enjoy the quick sale of your home for the most money with the least amount of hassle, and a contract signed by all parties that goes through to closing |
